RESUME

Independent Marketing Communications Consultant

Senior Editor, Writer, Copywriter, Copyeditor, Content Writer

Chicago and Northern Suburbs; ​2007 - present

 

Provide marketing communications services and other related support for clients in the health care, insurance, financial services, recruiting, legal services, and software industries. Create engaging and persuasive narratives. Offer expert marketing communications counsel. Lead teams of creative professionals. 

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Recent projects include:

• Led team of editors, graphic designers, and web developers to produce 1,000-page electronic document submittals under an extremely tight timeframe, resulting in three hospitals earning Magnet® designation, which only 8% of U.S. hospitals achieve 

• Prepared employees of a national company for the launch of a new internal technology platform by writing copy for a multi-channel internal communication campaign

• Enhanced client’s recruiting efforts by conceptualizing and scripting a series of engaging videos targeting college students, teachers, veterans, and career changers

• Wrote content for blog posts and developed year-long marketing message calendar to coordinate company’s posts on social media with national awareness events 

• Crafted press releases, case studies, brochures, and web content to help market electronic health record medical software to specialty physician practices

• Generated email marketing leads for client by writing white paper on leveraging the strengths of human and artificial intelligence to find talent in the Digitization Era

 

 

Senior Consultant

Blue Cross and Blue Shield Association

Chicago, IL; ​2001 - 2006

• Chaired the Association’s Diversity Council, partnered with Blue Cross and Blue Shield companies nationwide to share best practices, and increased employee engagement by organizing monthly events and giving presentations at Town Hall Meetings

• Worked closely with CEO to write executive speeches, presentations, and briefings 

• Wrote award-winning print and electronic collateral for internal and external communications campaigns

• Edited the Association’s annual report

• Developed marketing communications collateral for National Account products and services, including brochures, web content and fulfillment materials  

 

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Marketing Manager

Orbit Commerce

Chicago, IL; 2000 - 2001

• Heightened company visibility through PR and media relations activities such as working with top-tier reporters on news articles and writing press releases

• Developed and implemented strategic marketing plan

• Developed relationships with investor and analyst community

• Wrote marketing and sales communications materials including proposals, presentations, Web content, brochures and case studies

 

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Manager of Corporate Communications and Proposals

U. S. Water LLC

Bolingbrook, IL; ​1997 - 1999

• Wrote marketing and sales communications materials including proposals, presentations, Web content, brochures, and advertisements

• Built and directed the company’s first marketing department that transformed a small, local company into a nationwide presence 

• Worked closely with CEO and other senior leadership

• Managed three direct reports